A landing page is a simple page designed to get people to take a specific action, such as signing up for a newsletter, downloading a free guide, or making a purchase. The good news is you do not need to know how to code to create one in WordPress. In fact, you can build a professional-looking landing page with just a few clicks.
Here is a beginner’s guide to setting one up quickly and easily.
Choose the right tool
WordPress on its own is powerful, but to create a proper landing page, you will need a page builder plugin or a theme that supports full-page templates. Some of the most popular options include:
- Elementor (free and paid versions available)
- SeedProd (especially good for landing pages)
- Beaver Builder
- Kadence Blocks (for Gutenberg users)
These tools let you drag and drop elements like text, images, buttons, and forms onto the page, without needing any coding knowledge.
Create a new page
In your WordPress dashboard:
- Go to Pages and click Add New.
- Give your landing page a clear name, such as “Free Guide Sign-Up” or “Special Offer”.
- Before you start adding content, check if your theme or page builder lets you choose a full-width or blank template. This removes sidebars, headers, and footers so your landing page looks clean and focused.
Look for a setting on the right-hand side under Page Attributes or Template.
Build your landing page layout
Using your page builder or the WordPress editor, start designing your landing page. Keep it simple and focused. A good landing page usually includes:
- A strong headline that grabs attention
- A short paragraph or two explaining what is on offer
- A clear call-to-action button (for example, “Download Now” or “Sign Up Today”)
- An image, video, or graphic that supports your message
- A form for people to fill in, if needed (most builders make it easy to add forms)
Drag, drop, and edit each element until the page looks the way you want. Most builders let you see a live preview as you work.
Set a clean URL
Before publishing, make sure your landing page has a clean, simple URL (web address). For example:
yourwebsite.com/free-guide
oryourwebsite.com/special-offer
You can edit the URL in the Permalink section under the page title.
Hide unnecessary navigation
Landing pages work best when they do not have lots of distractions. You want people focused on the action you are asking them to take, not clicking away to other parts of your website.
Some page builders let you easily hide the header, footer, or menu on landing pages. If your builder does not have this option, you can look for a plugin like SeedProd which automatically hides navigation for landing pages.
Publish and test
Once you are happy with how your landing page looks, click Publish.
After publishing, test your page:
- Check how it looks on a desktop, tablet, and mobile.
- Click on all buttons and links to make sure they work properly.
- Fill in any forms to ensure they send correctly.
Testing takes a few extra minutes but helps you spot anything that needs fixing before you start promoting your page.
You do not need to be a web designer to create a landing page in WordPress. With the right tool, a clear message, and a simple layout, you can build an effective landing page in under an hour — no coding required. Focus on keeping it clean, clear, and action-driven, and you will be ready to welcome more subscribers, customers, or leads to your site.