A contact page might seem like a small part of your WordPress site, but it plays a big role in building trust and encouraging visitors to get in touch. A well-designed contact page is simple, clear, and makes it easy for people to reach you — which can lead to more enquiries, collaborations, and sales.
Here is a beginner’s guide to designing a contact page that not only looks good but also encourages visitors to take action.
Keep it simple and clear
The most important rule when designing a contact page is to keep things simple. Visitors should immediately understand what to do without having to search for information or fill in long forms.
Your contact page should include:
- a short, friendly introduction
- a clear and easy-to-use contact form
- other ways to reach you, such as an email address or phone number (if appropriate)
- your business address or location, if relevant
- links to your social media profiles
Avoid cluttering the page with too much text or unnecessary design elements. The goal is to remove barriers, not create them.
Write a welcoming introduction
A short introduction at the top of your contact page helps set the tone. Instead of just jumping straight into a form, add a line or two that invites visitors to reach out.
For example:
- “We would love to hear from you. Fill out the form below and we will get back to you as soon as possible.”
- “Have a question, comment, or just want to say hello? Get in touch.”
Friendly, conversational language encourages visitors to take the next step.
Use a straightforward contact form
Your contact form should be easy to fill out. Only ask for the information you actually need. In most cases, this means:
- name
- email address
- message box
If you need more information (for example, a phone number or enquiry type), you can add a few extra fields, but keep them optional unless absolutely necessary.
The easier it is to fill out the form, the more likely visitors are to complete it.
Offer alternative ways to connect
Not everyone likes using contact forms. Some visitors may prefer to email you directly or reach out on social media.
Make sure to include:
- an email address (preferably a professional one linked to your domain)
- links to your active social media profiles
- a phone number if you accept business calls
- your physical address if you run a local business
Giving visitors options increases your chances of hearing from them.
Add a call to action
A call to action (CTA) is a small prompt that encourages visitors to take the next step. Even on a contact page, it is helpful to guide people clearly.
Examples of simple CTAs include:
- “Send us a message and we will be in touch within 24 hours.”
- “Ready to start your project? Let’s talk.”
- “Fill out the form and we will get back to you soon.”
A clear call to action removes hesitation and reassures visitors that their message will be seen.
Make sure your page is mobile-friendly
Many visitors will view your contact page on a mobile device. Make sure:
- the form is easy to fill out on a small screen
- buttons are large enough to tap easily
- contact details can be clicked to call or email directly
Test your contact page on your phone before publishing it to ensure a smooth user experience.
Your contact page is more than just a form — it is a vital part of building relationships with your visitors. By keeping it simple, welcoming, and easy to use, you can encourage more people to reach out and start conversations that matter. A few thoughtful design choices can turn a basic contact page into one that truly supports your website’s goals.